Certificat gestion des relations publiques et des communications

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Certificat de premier cycle de l'脡脡P de 黑料社
Public Relations and Communications Management

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Le Certificat en gestion des relations publiques et des communications est adapt茅脿 l鈥檈xp茅rience et 脿 la pratique professionnelle des 茅tudiants. Vous aurez l鈥檕ccasion de discuter des strat茅gies de communication avec des professionnels actifs de ce secteur d鈥檃ctivit茅 et d鈥櫭ヽouter certains de nos meilleurs dipl么m茅s, tout en acqu茅rant une exp茅rience pratique et en 茅tablissant un solide r茅seau de ressources.

Le contenu est align茅 sur les parcours de l'Association internationale des professionnels de la communication (IABC), de la Soci茅t茅 canadienne des relations publiques (SCRP) et de la Soci茅t茅 qu茅b茅coise des professionnels en relations publiques (SQPRP). Des repr茅sentants de ces associations et d'autres associations professionnelles participent au comit茅 du programme.

Nombre de cours :听 10

Nombre de cr茅dits : 听30

R茅gime d'茅tudes :听听Temps plein ou temps partiel

Horaire :听 Le soir, du lundi au jeudi

Mode : En personne

Langue d'enseignement : 听Anglais

Unit茅 :听 Communication mondiale et strat茅gique

Questions? 听 info.conted [at] mcgill.ca

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Objectifs d鈥檃pprentissage

Le programme est con莽u pour vous permettre de :

mener des recherches relatives aux relations publiques;
utiliser des pratiques exemplaires en mati猫re de relations avec les m茅dias sociaux et traditionnels;
planifier des communications d鈥檈ntreprise;
soutenir les communications internes d鈥檜ne entreprise;
naviguer le processus de politique publique;
pr茅parer des plans de communications.

Cours

Public Relations and Communication Management (Cert.) (30 credits)

Offered by: Global & Strategic Comm. 听听听
Program credit weight: 30

Program Description

The field of Public Relations and Communications Management has been changing dramatically in recent years. Digital (including social media) is changing the way public and organizations communicate. Increased consciousness by companies of their social responsibility, and a need for greater accountability to stakeholders, have led to an awareness in both the corporate and the not-for-profit sector that organizations need to rely on the advice and services of well trained professional communicators. The program content is continually updated with best practices in industry. Students have opportunities to discuss real and evolving public relations cases directly with industry professionals.

Note: For information about Fall 2025 and Winter 2026 course offerings, please check back on May 8, 2025. Until then, the "Terms offered" field will appear blank for most courses while the class schedule is being finalized.

Required Courses (30 credits)

Expand allContract all Course List

Course	Title	Credits
CPRL 214	Applied Public Relations Methods 1.	3
Applied Public Relations Methods 1. Terms offered: this course is not currently offered. Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.
CPRL 220	Fundamentals of Fund-Raising.	3
Fundamentals of Fund-Raising. Terms offered: this course is not currently offered. Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
CPRL 223	Basics of Public Relations.	3
Basics of Public Relations. Terms offered: this course is not currently offered. An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
CPRL 224	Applied Public Relations Methods 2.	3
Applied Public Relations Methods 2. Terms offered: this course is not currently offered. Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.
CPRL 225	Social and Traditional Media Relations.	3
Social and Traditional Media Relations. Terms offered: this course is not currently offered. Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
CPRL 226	Corporate Communications.	3
Corporate Communications. Terms offered: this course is not currently offered. Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
CPRL 227	Internal Communication.	3
Internal Communication. Terms offered: this course is not currently offered. An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
CPRL 228	Event Management.	3
Event Management. Terms offered: Summer 2025 Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
CPRL 321	PR Issues Management.	3
PR Issues Management. Terms offered: this course is not currently offered. Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
CPRL 322	Cases in Public Relations.	3
Cases in Public Relations. Terms offered: Summer 2025 Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.

Conditions d鈥檃dmission

L'茅tudiant doit 锚tre titulaire d'un dipl么me de c茅gep (DEC ou 茅quivalent).
S'il a plus de 21 ans et n'a pas suivi le circuit universitaire normal, le candidat peut 锚tre admis 脿 titre d'茅tudiant adulte.
S'il a entre 18 et 21 ans et n'est pas titulaire d'un DEC mais d茅tient une attestation d'茅tudes secondaires, le candidat peut 锚tre admis 脿 un programme de prop茅deutique. Une copie de l鈥檃ttestation d鈥櫭﹖udes secondaires doit 锚tre soumise.
Les 茅tudiants de moins de 18 ans qui n'ont pas leur DEC ne peuvent 锚tre admis 脿 un programme de certificat et ne pourront s'inscrire 脿 des cours.
Le candidat aux programmes de D茅veloppement de carri猫re et perfectionnement professionnel doit 锚tre comp茅tent en anglais.

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