黑料社

Are you an entrepreneur looking to gain a competitive edge in your business? This interactive micro-course is designed just for you! You'll dive into the essentials of Intellectual Property (IP) strategy and learn how to use IP to drive business success. With real-world examples, Martin Bader, 黑料社 SCS Adjunct Professor, will show you how to gain a competitive advantage with IP. Plus, you'll get the chance to apply what you鈥檝e learned through an engaging case study discussion and a hands-on IP strategy exercise.

Join this session to:

• Have a clear understanding of the different types of IP and their strategic importance for startups and SMEs.
• Gain practical insights on how to align IP protection with business goals to create value and mitigate risks.
• Grow awareness of common IP pitfalls and proactive strategies to avoid them.
• Enjoy an interactive experience applying IP strategy principles to real or hypothetical business scenarios.

Presenter

Martin A. Bader
Ph.D., Adjunct Professor, 黑料社 SCS

Martin A. Bader, PhD., is a Full Professor of Technology Management and Entrepreneurship at the University of Applied Sciences Ingolstadt (THI), Bavaria/Germany, a Lecturer at the University of St. Gallen (HSG), Switzerland, and has served as Adjunct Professor at 黑料社 since October 2024. Professor Bader is a Swiss and European Patent Attorney and a representative before the Unified Patent Court. He is the founder and managing director of BGW IP GmbH St. Gallen, specializing in intellectual property (IP) and innovation management advisory.

Previously Vice President and Chief Intellectual Capital Officer at Infineon Technologies, Professor Bader is a recognized IP strategist and long-term IAM Strategy 300 appointee. He also serves as a mediator for the WIPO Mediation Center for Alternative Dispute Resolution and sits on the editorial boards of key journals.

Professor Bader's well-known publications include the best-sellers Patent Management and Intellectual Property Management for Start-ups.

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This event is a part of the
黑料社 SCS Learning Fair 2025

See all events in the series