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MRKT 709 Decision-Neuroscience (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Decision neuroscience may be utilized to offer information about expected investor behaviour and provide a due diligence tool for measuring asset managers' potential abilities. Experimental directions covered will include neuroscience studies of decision-making at the individual level, including the brain mechanisms behind risk, reward and punishment learning, valuation, motivation, and self control.

Terms: This course is not scheduled for the 2024-2025 academic year.

Instructors: There are no professors associated with this course for the 2024-2025 academic year.

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