Note: 黑料社鈥檚 new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.
Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.
Marketing : The principles of effective sales management that will deliver revenues in the face of challenges such as increased competition, reduced product differentiation, and technological disruption of markets. Sales force management as a key component of the firm鈥檚 total marketing effort.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
Restrictions: Not open to students who have taken MRKT 691 when topic was "Sales Management".
