ºÚÁÏÉç

important

Note: ºÚÁÏÉç’s new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.

Course information on this site is not reflective of offerings for the 2025–2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.

CPRL 630 Internal Communications and Employee Engagement (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Public Relations : How organizations stay engaged with internal stakeholders including employees, management, board members and specific audiences such as patients, students. Overview on how to ensure effective internal communication; engaging employees as organizational ambassadors; organizational culture; communicating organizational values, priorities and initiatives through appropriate channels in alignment with the organization’s mission; mobilizing internal stakeholders; issues and change management; maximizing employee engagement; and communicating effectively with remote and hybrid workforces.

Terms: Fall 2024, Winter 2025

Instructors: Bernardino, Paula (Fall) Bernardino, Paula (Winter)

Back to top