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CMR2 691 Marketing Strategy (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Marketing : Development of a complete strategic marketing plan including the allocation of resources. Formulation of a marketing strategy for real-world cases.

Terms: Winter 2025

Instructors: Gardner Gregory, Kevin (Winter)

  • Prerequisite(s): Departmental approval required.

  • Restriction(s): Not open to students who have taken CMR2 570.

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