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CMR2 664 Integrated Marketing Communications (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Marketing : Design of an integrated marketing plan, including creativity, branding, media selection, customer segmentation, and budgeting. Strategic approach to the integrated marketing mix: digital promotion, advertising, public relations, experiential marketing, and direct marketing.

Terms: Winter 2025

Instructors: Gardner Gregory, Kevin (Winter)

  • Not open to students who have taken CMR2 564.

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