Note: 黑料社鈥檚 new Course Catalogue will replace the eCalendar. The Course Catalogue is expected to go live the week of April 22nd. When the new site is published, "mcgill.ca/study" will be redirected to the new Course Catalogue website.
Course information on this site is not reflective of offerings for the 2025鈥�2026 academic year. Some irregularities may occur as we move operations to the incoming Course Catalogue.
CMDC : Theoretical and practical examination of the principles, techniques and challenges of digital communication in a multilingual global context. Study of the role of digital communication in integrated communications including advertising, public information and public relations, social media and content marketing. Review of the use of content management systems and marketing automation tools. Overview of digital communication channels and platforms for different locales, and outline of the content created for each. Analysis of the role and use of machine translation and other artificial intelligence (AI)-driven applications in the creation and management of integrated digital communications in multiple languages.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
Restriction(s): Open only to students enrolled in the M.Sc.(Applied) in Multilingual Digital Communication; Non-Thesis program.
1. Course is online, with instructor led, live-online sessions and asynchronous work.
